Digital Marketing trends 2018
Digital Marketing now getting mature and most of the business globally depends on it especially software firms. The main source of clients for software firms or online business is digital marketing and digital marketing trends changes according to time here we are describing the digital marketing trends 2018.
As 2018 progresses, the digital marketing takes dramatic changes in SEO, SMO, PPC, Content marketing trend changes that you can’t ignore. The time shifting towards artificial intelligence, visual search, Influencer marketing, Programmatic marketing etc.
There are many new digital marketing trends and strategies that are evolving in 2018. Now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. Digital Marketing 2018 also telling the same story that change of course of action need for successful business.
Here are following digital marketing trends 2018 that you can’t ignore.
1.Artificial Intelligence: – Artificial intelligence plays an important role in the Digital marketing process in 2018. AI can give us an analysis of consumer behavior and search trends, utilizing data from social media platforms and blog posts understand how users and customers find their products and services. It’s also helpful to provide tips about the client’s behavior and make conversation with them. According to Gartner, by 2020, 85% of customer interactions will be managed without the need for a human.
2.Programmatic Advertising: – It is using AI to automate the buying of ads make themselves able to target audiences more specifically, which increases the chances of success of the marketing campaign and reduces the customer acquisition costs. According to eMarketer, almost 84% of the display ads in the US will be programmatic by 2019.
3.Chatbot:- Chatbot is now using widely by the business who want to serve their clients 24 hours with minimum cost. This can be possible through AI. Uber is using Chabot technology to communicate with their customers. Even you can hire the cab from the Facebook.
4.Unique Content:– Yes Definitely! Content is always an important aspect of digital marketing in 2018 personalized content is trending. Even 74% of marketers believe that targeted personalization enhances customer attraction.
5.Video Marketing: – Video plays an important role in making an attractive presentation of product or services. According to the Forbes and YouTube, mobile video consumption grows by 100% per year. The video is projected to claim more than 80% of all web traffic by 2019. Around 90% of customers report that product videos help them make purchasing decisions. Almost 64% of the users buy a product online after watching a video presentation of the product.
6.Influencer Marketers: – Influencers is a very effective marketing and trending tool that works to attract customers. Influencers can be anyone from Twitter, Facebook, Instagram, bloggers and journalists who help spread the word about your business or product through their social channels.
7.Social Media Stories: – Social media story feature getting popularity day by day. The snap chat was the first who came with the “My Story” feature than Instagram and Facebook. Now it’s become very popular according to research As of November 2017, Stories has over 300 million daily active users.
Conclusion:- Digital Marketing trends 2018 is full of opportunity for digital marketers because the range of this trends increases day by day the above techniques can add gems in your previous conventional methods of digital marketing. Keep doing SEO, SMO, PPC etc. with new techniques.